Brand Campaigns

Here are two examples of content-rich brand campaigns for TVA. My team led TVA's 90th Anniversary campaign and continues to be a driving force behind TVA's Building Tomorrow Together marketing campaign, both aimed at bolstering support among stakeholders for programs that save our environment, generate the energy we need to power our lives, and create jobs so, together, we can build a better tomorrow. The campaigns are far-reaching with comprehensive communications plans that include videos, pop-up tent displays for festivals and community events, community presentations, Built for the People dam tours, historic Days of Service of volunteers serving in every county of TVA's seven-state region, employee and retiree engagement activities, state and federal recognition initiatives, media outreach, targeted paid media across every platform, and extended across every owned communications channel. All these efforts have led to significant increases in awareness and positive perception of TVA among all stakeholders throughout TVA's service territory.