Content Strategy

Health Beat, an owned media digital publication, drove market share and mindshare for Spectrum Health through strategic storytelling, resulting in a direct ROI of $171 for every $1 invested. Here's a sampling of the industry-leading content strategy my team and I built. Health Beat's content fueled the entire content ecosystem for Spectrum Health - owned, earned and paid. From philanthropy drives to multi-million marketing campaigns, Health Beat proved to be central to Spectrum Health's growth and success.